Studio

A small studio with one bias.

We would rather repair a structure than demolish it. That bias shapes how we audit, what we recommend and what we refuse to do.

• 01

  Evidence first

  Every recommendation starts from a crawl, a measurement or a log. Taste decides how it looks, not whether it is broken.

• 02

  Preserve by default

  Deleting a URL, a page or a template is a decision that has to be argued for. Keeping it is the default position.

• 03

  Motion with a job

  Animation earns its place by directing attention or explaining a relationship. Anything else is weight the visitor pays for.

• 04

  Handover, not lock-in

  Templates stay editable by the people who own them. A revamp that only we can maintain is a revamp that failed.